Everyone loves Charlie Brown, Lucy and Linus. Loved by fans of all ages, Charlie Brown, Snoopy and the rest of the PEANUTS characters have made an indelible mark on modern pop culture. Whether it is millennial moms sharing the comic strip and stories with their children through a digital app or e-book, or a family sitting down to watch one of the classic holiday specials on television, everyone can relate to these humor-filled, philosophical, and often poignant personalities created by Charles M. Schulz.”Charles Schulz always said there’s a little bit of him in all the characters he created,” says Peanuts Movie director Steve Martino. “Now we’ve built this website in a way that everyone can have the experience of finding themselves as a Peanuts character. This is so much fun.” The kid in me just had to become a Peanut character.


Brad Averhill as a Peanut Character, will wonders never cease. The interesting part is that I became aware of the Peanuts Movie only yesterday when Twitter was a flurry of everyone I know creating Snoopy and Charlie Brown characters. Facebook exploded with friends all getting Peanutized.

Site visitors can chose a Peanut-inspired avatar and specify their own hairstyle, skin color, eyes, nose, mouth, outfits and accessories. They can even choose which Peanuts setting they want to be placed in (from the school dance to the famed Peanuts ice skating pond).

“You build the character that represents you,” says Martino. “And since these are Peanuts characters, they sort of point to people’s inner child.”

Stephen Michael “Steve” Martino (born 1959) is an American director, best known for directing the films Horton Hears a Who! and Ice Age: Continental Drift. Martino went to Ohio State University where he studied design. After graduation, he heard computer animation pioneer Chuck Csuri speak. “I was absolutely blown away. No one was doing what he was showing us. I hadn’t seen images like that anywhere before,” Martino said. He returned to the university and earned in 1989 a master’s degree, studying at the Computer Graphics Research Group (later renamed to Advanced Computing Center for the Arts and Design), founded by Csuri.

After graduation, Steve went to Los Angeles, where he worked in animation and visual effects. In 2001, he joined Connecticut-based Blue Sky Studios, owned by 20th Century Fox. There he co-directed computer-animated Horton Hears a Who! and Ice Age: Continental Drift. For 2015, he is directing an animated feature film adaptation of Charles M. Schulz’s comic strip Peanuts.

Blue Sky Studios is an American computer animation film studio based in Greenwich, Connecticut. The studio was founded in 1987 by Michael Ferraro, Carl Ludwig, Alison Brown, David Brown, Chris Wedge and Eugene Troubetzkoy after the company they worked in, MAGI, one of the visual effects studios behind Tron, shut down. This animation powerhouse is owned by 20th Century Fox. Using its in-house rendering software, the studio had worked on visual effects for commercials and films, before releasing its first animated film, Ice Age, in 2002 and completely dedicating itself to producing animated films. The studio has produced nine animated films, with Ice Age and Rio being its most successful film franchises. Now ready for release is the latest in the Peanuts movie franchise.



The frenzie of everyone from business executives, to school kids, and seo professionals all creating and posting Peanuts inspired likenesses of themselves has somewhat become a home run for the social media marketing team that have created no only something that has gone viral, but interactive as well.
Twelve simple themes from Peanuts are now firmly embedded in popular culture: the kite-eating tree, Schroeder’s music, Linus’s blanket, Lucy’s psychiatry booth, Snoopy’s dog house, Snoopy himself, the Red Baron, Woodstock, baseball games, football games, the Great Pumpkin, and the Little Red-Haired Girl. Peanuts reaches fans through thousands of consumer products around the world, social media, over 50 television specials, and a daily comic strip available in all formats from traditional to digital. A highly anticipated PEANUTS movie from 20th Century Fox and Blue Sky Studios for a November 6, 2015 release.

The Peanuts Movie joins the trend of animated films popular with kids and adults forced to watch. The reboot of Charlie Brown’s antics and his friends could pay off for Fox. According to Variety top animated films have grossed more than billions. Toy Story 3, grossed $1.063 billion in 2010. Frozen earned $398.4 million domestically and $674 million internationally since its November 2013 debut, topping Toy Story’s numbers as the highest grossing animated film. The Peanuts empire includes DVD’s, annual TV specials and comic books.

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